While admitting to playing the Dragons, Paul says that going on the show was not an ambition he’d entertained independently. The rum market is on the up and she had the cheek to call me naïve.’. We do not write articles to promote products. It's tongue and cheek but some people are intimidated by the branding. 10:20. He claims his appearance on the show has so far paid off for his brand. ‘Out of the five dragons, with the research I’d done, she’s the only one who uses the show as a business opportunity – the others’ history is not brilliant. A dark, spiced red rum with the kick of a beast from the underworld. He reasons: ‘There’s also a fair bit of interest from overseas and we’ve identified 10 specific countries where there is a good rum market and easy penetration.’. ‘For a couple of days we were the top-selling rum on Amazon, which is remarkable. If you click on them we may earn a small commission. Passionate rum enthusiast Paul Stanley didn’t get the £50,000 investment he sought on Dragons’ Den, but he doesn’t regret pitching his business on the BBC Two show. Paul's spiced rum won a gold medal for taste at the Bartender Brand Awards 2019. The product is sold for around £26, which Paul admits is more expensive than mainstream brands but he points out that it’s a premium rum: ‘It's £10 more than competitors but it's better quality and £10 cheaper than gin.’, Cloven Hoof can be enjoyed neat but also mixed with fruits and fizzy drinks like ginger beer. ocelových). A HUGE 20,000% INCREASE IN FOLLOWING ON FACEBOOK. Our experts answer your questions about investing, Why don't my company pensions built up before 1988 rise with inflation? He thought the pressure was off after securing the last minute deal. It’s also available through bars and a number of distributors such as LWC, Nectar and Barcelona Spirits. 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Wir legen das jetzt einfach so aus, dass die Spirituosen teuflisch gut sind, und ignorieren eventuelle gespaltene Hufe oder Teufelshörner. ‘So I will make it more premium packaging-wise so that’s phase two in October, which will help sales.’. Dragon Sara Davies also questioned his entering the rum market, which in her view is overcrowded. While in the Den, Deborah did initially show an interest in Paul's rum, while Peter Jones agreed that it was one of the best opening pitches he’d experienced after Paul kicked off his presentation with a rock performance by Ryders Creed. It's tongue and cheek but some people are intimidated by the branding. He asked for £50,000 for a five per cent stake in the business and stood his ground on the valuation, which the Dragons were not impressed with. When Dragons’ Den first aired on the BBC, the world was a different place. They’ve never had rums on before, just gin brands.’. It also meant Paul felt less inclined to negotiate with the Dragons. 15K likes. A great alternative to gin and tonic, try Cloven Hoof with tonic and a slice of orange or peel. It’s also available through bars and a number of distributors such as LWC, Nectar and Barcelona Spirits. Rum is enjoying huge growth. Cloven Hoof 37.5% and Over Hoof 66.6% are stocked throughout the UK by Majestic Wines and a number of independent shops. Paul says he was inspired to create his own rum after becoming fed up of drinkers requesting alcohol made predominantly by the major drinks giants. While in the Den, Deborah did initially show an interest in Paul's rum, while Peter Jones agreed that it was one of the best opening pitches he’d experienced after Paul kicked off his presentation with a rock performance by Ryders Creed. Following the appearance, the company's social media interaction has rocketed and sales have climbed. Steve Webb replies, ASK TONY: I was conned out of £12,500 by Bitcoin boiler-room scam and my bank says there's nothing it can do, 'Reliability - the investment world's most attractive attribute': Henderson International Income Trust's manager on a turbulent 2020. ‘We were close to doing a deal and my appearance [on Dragons’ Den] sped up their participation.’. Paul created Cloven Hoof by importing rum from the Caribbean and adding his own spices. Cloven Hoof is a blend of premium dark rum, aged up to 8 years in oak barrels & imported from Guyana & Trinidad. A salmon-skin crisp maker, who turned down an offer on last night’s (3 February) episode of Dragon’s Den, has revealed the firm went on to secure backing from a leading salmon-industry mogul. Referring to the deal he made minutes before he says: ‘This inflated the value of the business and I so didn’t stoop to the Dragons' level, where they take huge equity for small investment, and that was that. ‘Out of the five dragons, with the research I’d done, she’s the only one who uses the show as a business opportunity – the others’ history is not brilliant. I stood my ground on the valuation and didn’t budge.’. Deborah made it known that he’d given too much away in the business to make it 'investable'. We increased Facebook following by 20,000% and Instagram by over 77% in under a month, huge numbers for both platforms. They’ve never had rums on before, just gin brands.’. Paul owns the Cloven Hoof rum company, which was founded in Brighton, and was hoping to get an investment from the Dragons. That helps us fund This Is Money, and keep it free to use. Cloven Hoof Rum: Multi-award winning spiced rum! Instead, he was approached to enter the competition by a producer at the BBC who had tasted his rum at a bar. 144 Likes, 6 Comments - Cloven Hoof Rum (@clovenhoofrum) on Instagram: “Dragon’s Den tonight BBC2 @8.15pm Cloven Hoof rock the Dragons with the boldest spiced rum in the…” In fact, he says his Cloven Hoof rum enjoyed huge success after featuring on the popular TV show - in … asks economist The Reverend GEORGE PITCHER after Mark Carney delivers keynote lectures, Duty free loss will be like a 'Covid for 2021 for jobs', says Kurt Geiger fashion boss Neil Clifford, Pockets of Britain saw drink and drug driving offences INCREASE in 2020 despite a fall in traffic and the risk of a £70,000 financial hit, Car production slips just 1.4% in November despite second lockdown as bosses make final plea for a Brexit deal, Apple snubbed me when I offered to sell them Tesla in 2017, says boss Elon Musk, recalling its 'darkest days', Bitcoin coming to a cash machine near you: 16,000 ATMs across Britain to offer exchange of the cryptocurrency via an app, Deliver us from Christmas chaos: As millions wait anxiously for presents here's our essential guide to your rights when parcels go missing, Why is breaking up so hard to do? The bottles sport a grinning red devil and on his website he references how his concoction was devised after 'the devil made him do it'. Its different and not unpleasant but will not be making a regular order. I saw it as a free advert. In Europe, […] The boss of a West Sussex-based rum business has hailed a boom in sales following his appearance on Dragons' Den. Passionate rum enthusiast Paul Stanley didn’t get the £50,000 investment he sought on Dragons’ Den, but he doesn’t regret pitching his business on the BBC Two show. Overhoof Spiced (Rum Basis) Die Marke Cloven Hoof beschwört den Teufel herauf - zumindest vom Namen her und mit den Motiven auf den Labels, die viel Aufmerksamkeit auf sich ziehen. Since it aired in August, we’ve signed up several new distributors and got direct listings from individual bars from Cumbria to Cornwall. In fact, he says his Cloven Hoof rum enjoyed huge success after featuring on the popular TV show - in what he claims was just a publicity stunt. The product is made with rum from Guyana and Trinidad and is produced in Chorley. Rashford on a possible visit to Buckingham Palace: Who doesn't want to meet the Queen? ‘The publicity stunt worked a treat. We infuse the rum with natural spices to create a unique & smooth tasting rum waiting to warm your soul & be discovered. With a confirmed spot on BBC’s Dragon’s Den on the cards, Karl got to work blowing up the brand for the biggest impact. Cloven Hoof branding overlaps with his passion for heavy metal. ', Paul Stanley, founder of Cloven Hoof, felt the pressure on Dragons' Den but says he only used his appearance on the show to promote his brand. He says: ‘The Dragons' egos are bigger than their bank balances, so I wasn’t motivated to do it. Paul shrugs off his failure at securing a deal, pointing out that this didn't hold back other unsuccessful entrepreneurs who'd failed in the Den, including those behind Trunki and Brewdog, who have gone on to be a success. Updated: 08:22 EST, 15 August 2010 But one of their researchers stumbled across Cloven Hoof and loved the rum and branding and went back to the boss at the BBC. Paul has since hit back, questioning her knowledge of the drink market. This is Money is part of the Daily Mail, Mail on Sunday & Metro media group, My idea was to go on with a rock band to make good TV. ‘If you get a chance to go on Dragons’ Den - even if you don’t want money – it is good for publicity. He refers to them as 'fake pirates' and claims that in his opinion, they produce 'synthetic flavours'. I just saw it as a huge publicity stunt with no intention of getting anything out. Paul shrugs off his failure at securing a deal, pointing out that this didn't hold back other unsuccessful entrepreneurs who'd failed in the Den, including those behind Trunki and Brewdog, who have gone on to be a success. ‘Without losing the devilish too much we will rein in and soften the look of it. Een bekende honing rum is Ron Miel Indias Honingrum en de Ron Miel Guanche Honingrum van Arehucas. ‘So one by one they fell by the wayside. It’s great neat, on the rocks, with mixers and lends itself perfectly to making delicious flavoured cocktails. ‘I had been speaking to investors that between them have 50 years industry experience - real, board-level big hitters in the drink industry - who had followed my brand. Das wird man sich auch bei der englischen Firma gedacht haben, die sich der Marke Cloven Hoof widmet. Before entering the Den, Paul says he made a backstage deal with two entirely different investors but decided to go ahead with the show anyway, complete with a rock music performance from metal band Ryders Creed. Cloven Hoof Spiced Rum Review | What it Tastes like and What mixers work well with it. ‘I had been speaking to investors that between them have 50 years industry experience - real, board-level big hitters in the drink industry - who had followed my brand. 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